New Work: Identity of ‘Ohana Media
‘Ohana Media is a Digital Marketing firm offering services worldwide. It’s headquartered in New Jersey while it has its office in Hyderabad, India. ‘Ohana, in Hawaiian culture means Family. I did the identity for this company and following were the initial options presented to the client.
Option #01:
An ‘m’ that is represented by abstract humans holding each other’s hands is encircled by an ‘O’. This logo captures the meaning of the name of the organization. The encircled ‘O’ represents binding together.
Option #02:
Leaves/ petals are used in this logo which have different shapes but they are bound together. Also, it has the beauty of the Hawaiian design just like the name of the organization. The color palette is chosen in such a way that it fits into the web design.
Option #03:
This is designed keeping the suggested tagline in mind – Reaching the right audience. A dartboard is shown with a play button hitting the bull’s eye! The play button stands for the media aspect of the company. Also, the dartboard forms an ‘O’.
The client chose the first option and the colors are changed so that the design goes with the previously done website design. It can be seen on their website – ‘Ohana Media LLC.
Below is the stationery designed for the company.
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Nice! I think number 2 is my favourite even though it’s the most “generic”.
1st one all the way, second too common