New Work: The Meaningful Shop Logo
My new client, from New Zealand, wanted a new logo for his Non-Profit venture – The Meaningful Shop. This aims to bring together many different craft groups and offer sponsorships for children. It’s initially based in Philippines before expanding to India, Nepal and Uganda.
Option #01:

An abstract design is done to represent the crafts. The earthy colors reminds us of the craftwork. The type is chosen in such a way that it gives way to the mark to stand out.
Option #02:

This logo is inspired from the Ukkil patterns of Philippines. Again, earthy colors are chosen to represent craftwork. The ‘m’ in the middle of the logo is customized. It stands for ‘Meaningful’.
Option #03:

Giving hands are shown on the backdrop of an abstract world. It stands for ‘giving to the world’ or ‘the world giving to the needy’ or ‘the world calling to come together’. Interpretations are innumerable. This logo portrays the non-profit nature of the enterprise.
The client liked the second option and after a series of revisions, the following logo was finalized.
If you like my work, please ask for a design quote by sending me a mail at yours[dot]saawan[at]gmail.com
© 2008 Saawan. All rights reserved.












hi Saawan, i find your work interesting especially the illustration part, i would like to know how to get started on the cartooning stuff, is it necessary that one need to go and train somewhere or can it be learned by own. hope you wud reply,, thank you
sashi
Thanks for stopping by, Sashi. I learnt it on my own as I’m always fascinated by cartoons. If you’re really interested, get some books on cartooning and keep drawing. You can achieve success by practice and observation in cartooning. All the best.
Best regards,
Saawan.
hey Saawan you know i was not really expecting that you would reply, thanks a lot for replying, i say so becoz if see most of the blogs they deal with wonderful heading but comments are always abusive and i am glad to get a nice reply, can you suggest any books that i can buy, i live in Hyderabad. i would appreciate any tips you give. thanks a lot.
I like Ben Caldwell’s illustrations. If you get your hands on ‘Action! Cartooning‘, it’s good. Try exploring/ observing the styles of good cartoonists like Mario Miranda, Gujjar etc. Andhra has a good breed of cartoonists like Sridhar (Eenadu), Satya Moorthy etc.
Hey Saawan,
I’ve been to ur blog a few times and I love your work… i just thought you might be interested in this:
http://www.letmeknow.in/index/show/id/789
Its a design contest by the Indian Govt. to design a symbol for Indian currency……
Cheers,
Phani