Creating A Unique City Brand Called Chennai

This one is my dream project. I created the following identity for city branding of Chennai. It was supposed to be proposed to the TamilNadu Government or the Tourism Board for realization. When I saw the new city branding of Belfast, I thought it would be nice for Chennai if it could get branded.

Importance of the Logo:

Tamil is an ancient language and has been the mother tongue of the people of TamilNadu. It has a rich culture and heritage associated with it. Tamil is widely spoken in Chennai. To show the richness and closeness of Chennai and Tamil, the type used to write CHENNAI has been created in such a way that it resembles Tamil script. Marina Beach stands as an important landmark for Chennai. It’s the main tourist attraction and it comes first to anyone’s mind when they think of Chennai. So, at the bottom of the logo, there’s MARINA camouflaged as a wave along with the colors of the sea.

The swirls at the top of I show that the city stands for fun, frolic and joy. The color scheme is chosen in such a way that it aptly complements the qualities of the city. The yellow and red colors stand for warmth and scorching summer. The blue color of the beach complements this as it stands for cool.

I learnt reading Tamil while traveling in buses where I get to see boards written both in Tamil and English. I used to compare and contrast and started reading it! It came in handy while designing the identity.

Collateral:

I created sample designs of Tee’s and cap to promote the brand. My friends and classmates – Sowmya and Varsha, created ads and postcards respectively and they can be viewed in the presentation below. Also, we’d the idea of printing the brand identity on the bus livery.

Presentation:

I created a presentation which includes more information on the branding of Chennai. Download the presentation by clicking the image above or click here. If any official related to TN Govt., or the Tourism Board of India is reading this post, please go through the presentation for better understanding.

© 2008 Saawan. All Rights Reserved.

~ by Saawan on July 22, 2008.